Photos – PUNK RAVE archives ©
PUNK RAVE, the fashion brand founded by Chinese designer ZHI YI KIM 12 years ago, held a fashion catwalk show during Shenzhen Fashion Week on March 15. With designs that drew heavily from European goth and punk cultures, the brand has been distributed in Europe and other regions through a well-established network of national and regional agents since 2012. PUNK RAVE is well recognized in the gothic and punk worlds and has a large number of customers.
At the show in Shenzhen, designer ZHI YI KIM updated her original design style through the addition of Chinese elements and cyberpunk mixed in with a diversified panoply of design styles. According to the designer herself, the new design at the Chinese show will focus on the idea of “please stop doing something wrong and begin to do something right,” with the goal of guiding and promoting a future-oriented consumption model that achieves a cultural, environmental, scientific and technological balance. For example, people were, once upon a time, infatuated by genuine animal furs, but later realized the negative impact on the future natural ecology, and most have given up real fur products and promoted the use of artificial fur as a substitute. In a move to recognize this awakening of the mind, the designer selected a scene full of animal specimens in the latest LOOK BOOK, representing what had been done before and refusing to repeat those actions as a way of supporting a better future. This show is divided into two parts: the past and the future. By comparing the expression on the faces and in the body language of the LOOK BOOK models and the designer, the audience will see that the models are expressing a lot of confidence in the future-oriented photos, but are full of pain and compassion when confronted with the scene full of animal specimens.
