For over 40 years, Post-it Brand, the creator of the original Post-it Note, has served as a canvas to help bring ideas to life. This year, the classic Post-it Notes you know and love are getting a colorful refresh thanks to a creative partnership with The Pantone Color Institute, the leading color authority. The new assortment of tones and colorways will help bring people’s thoughts and ideas into the world in a truly bold way. Whether jotting down your daily to-do’s, brainstorming big ideas, studying or setting reminders, colors and ideas are always brighter together.
Photos – 3M archive ©
Featuring a wide range of inspiring hues, the 11 new and refreshed collections feature something for everyone and every style whether at home, in school or at the office. From the vibrant tones in the Summer Joy collection to the soft neutral hues found in the Simply Serene collection, Post-it Notes help big thinkers everywhere make their ideas a little brighter and adapt to what inspires them most.
“What started with one simple, yet iconic, color – Canary Yellow – has evolved into hundreds of Post-it Products and color combinations over the years,” said Heather Green, global business vice president, 3M Stationery and Office Supplies division. “Color has always played a pivotal role in delivering new and exciting innovations, which is why we are thrilled to work alongside The Pantone Color Institute to elevate our color palette for creators and big thinkers worldwide.”
Together with The Pantone Color Institute, Post-it Brand updated and refreshed nine collections and created two new collections – Simply Serene and Summer Joy – across Post-it Super Sticky Notes and Post-it Notes, all inspired by current color trends featuring a variety of bright, bold and pastel tones that bring joy, vitality and calm when pen meets paper.
“We treasured the opportunity to collaborate with 3M, a brand so closely linked to creativity and color expression on the curation of their current and new color collections of Post-it Super Sticky Notes and Post-it Notes, said Laurie Pressman, Vice-President, Pantone Color Institute. “A like-minded brand that teaches us how we can use the language of color to communicate and differentiate, consumers and businesses around the world turn to Post-it Brand each day to help them organize, highlight and track their daily activities and all of life’s most notable moments.”
