Photo – courtesy of NOYZ ©
Introducing NOYZ, the game-changing fragrance brand shaking up the conventional norms of the fragrance industry. NOYZ embraces the unfiltered essence of life, crafting bold, long-lasting scents inspired by genuine stories and raw emotions. Forget the polished façade – NOYZ celebrates the imperfect, the untamed, and the authentic. It’s scent in its purest form.
Founded by Shaun Neff, a visionary entrepreneur known for breaking boundaries, NOYZ challenges the glossy fantasy of traditional fragrances. “We saw a gap in the market for fragrances rooted in reality, rather than fantasy. Our scents are inspired by genuine storytelling – the messy, imperfect, and real,” shares Neff.
Curated by renowned perfumer Jerome Epinette, NOYZ’s Core Collection features four expressive fragrances designed for all genders. Each scent draws inspiration from relatable experiences, encouraging individuals to embrace their truthfully. From the hypnotic allure of Love Club to the refreshing uplift of Sh**ty Day, NOYZ invites you to explore and amplify your unique identity.
Available in sustainable packaging, NOYZ’s dermatologist-tested formulas are cruelty-free and free of parabens and synthetic dyes, making them safe for sensitive skin. “Working with NOYZ allowed me to push boundaries and disrupt the norm. This collection celebrates authenticity and individuality,” says Epinette.
Launching on June 6th, NOYZ will be exclusively available on NOYZ, followed by its retail debut at Ulta Beauty on June 23rd. Embracing conscious beauty, each fragrance meets Ulta Beauty’s five pillars, including clean ingredients and sustainability.
In addition to its retail partnerships, NOYZ will collaborate with Harrods on an exclusive fragrance collaboration launching on June 10th. This collaboration, featuring celebrity photographer Damon Baker, will offer an exclusive perfume and gift set celebrating individuality and self-expression.
Beyond fragrance, NOYZ is committed to making a positive impact. Partnering with The Jed Foundation and CALM, NOYZ aims to spark real conversations around mental health and eliminate existing stigmas. Together, they will provide resources and support for young people to embrace their true selves confidently.
With its unconventional design and commitment to authenticity, NOYZ invites you to break free from societal standards and celebrate your unique essence. Experience the power of scent – unfiltered, unapologetic, and undeniably real.
