Photo – courtesy of Eva NYC ©
Born in Brooklyn and rooted in innovation, sustainability, and performance-driven results, Eva NYC is redefining the haircare landscape with its latest brand renovation. Known for its commitment to clean, high-performance formulas and eco-conscious practices, the brand is entering a new era—one that prioritizes ingredient innovation, sustainability leadership, and clinically proven results while maintaining the accessibility and inclusivity that have defined Eva NYC for over a decade.
This next chapter is not just a refresh—it’s a revolution, marking a renewed dedication to cutting-edge research, unparalleled consumer engagement, and environmental responsibility. With significant investments in clinical testing, carbon footprint reduction, and packaging innovation, Eva NYC continues to push boundaries in the haircare industry while remaining true to its mission of delivering “better haircare, mindfully made.”
A Future-Conscious Transformation: Packaging, Performance & Transparency
Eva NYC introduces refined, future-forward packaging designed for enhanced usability, transparency, and sustainability.
50% Post-Consumer Recycled (PCR) Plastic: Transitioning from 25% recycled aluminium to a minimum of 50% PCR plastic, reducing total greenhouse gas emissions by approximately 30% while ensuring the packaging remains curbside recyclable.
Consumer-Centric Design: The new soft-matte, translucent, and squeezable bottles provide 10% more product, a better grip, and a clean aesthetic that showcases the brand’s formulas, allowing consumers to see what they’re using and use every last drop.
Ingredient-Inspired Color Coding: Each product collection is visually aligned with hero ingredients, simplifying shelf navigation and enhancing the shopping experience.
Proven Performance: Elevating Haircare with Clinical Validation
Eva NYC is raising the bar for efficacy and transparency, with 100% of its product portfolio now undergoing rigorous clinical testing to validate performance across all hair types.
Multi-Phase Product Validation: Every formula undergoes four phases of testing—internal optimization, mass consumer trials, clinical performance analysis, and consumer perception studies—exceeding industry standards.
Clinically Proven Efficacy: As one of the few mass haircare brands to clinically test every product, Eva NYC ensures its formulas deliver measurable, transformative results.
A Higher Standard of Clean: The brand upholds strict ingredient safety, with over 1,300 banned ingredients, adherence to EU regulations, and certifications from Ulta Beauty’s Conscious Beauty program and Target Clean. Eva NYC was also honoured as Ulta Beauty’s Conscious Beauty Brand of the Year 2023.
Leading the Way in Sustainability: On the Path to Net Zero
As a B Corp Certified, climate-neutral, and Target Zero brand, Eva NYC is setting new standards in sustainability, ingredient sourcing, and environmental responsibility.
Responsible Ingredient Sourcing: Key ingredients are scientifically backed for their benefits while adhering to ethical sourcing practices, ensuring fair wages, transparency, and sustainable harvesting.
Net Zero by 2035: The brand is committed to achieving net-zero carbon emissions through initiatives such as regenerative agriculture, responsible ingredient farming, and carbon offset programs.
Public Accountability: Eva NYC publishes a transparent annual sustainability report, detailing progress and ongoing commitments.
Eva NYC has cultivated a highly engaged, diverse community that plays a pivotal role in shaping the brand’s evolution.
Trusted by Consumers: With over 65,000 five-star reviews and a 94% user satisfaction rate, Eva NYC continues to exceed expectations.
A Digital Powerhouse: Ranked as a Top 30 Haircare Brand on TikTok and recognized for Best Use of Instagram in 2024 by Glossy Pop, the brand’s social engagement is 3x higher than the industry average, with a creator community that is 55% BIPOC.
Introducing the Next Generation of Eva NYC: Elevated Collections & New Innovations
Eva NYC’s reimagined haircare lineup features eight curated collections built around advanced ingredient science and immersive fragrance experiences. The portfolio includes two new product ranges, alongside fan-favorite bestsellers with enhanced formulations. A powerful bond-repair system featuring shampoo, conditioner, and leave-in treatment, formulated with:
Bond technology – Clinically proven to strengthen weak hair bonds and reduce damage.
Red algae – Sustainably sourced to enhance hair resilience and restore elasticity.
Bamboo extract – Known for its ability to reinforce hair structure and prevent breakage.
A daily shampoo and conditioner duo designed to support overall hair health, featuring:
Amino acid complex – Clinically proven to enhance moisture, shine, and manageability.
Gentle yet effective cleansing for all hair types.
An update to the cult-favorite Freshen Up Dry Shampoo, now with a light, refreshing fragrance.
Infused with rice starch – Absorbs excess oil, reviving hair with a just-washed feel.
Clinically proven to remove oil and extend styles for up to three days.
Eva NYC’s iconic products—Therapy Session Deep Conditioning Hair Mask, Mane Magic 10-in-1 Primer, and H2-Whoa Collection—remain staples in the lineup, offering enhanced benefits while maintaining their cult-favourite status.
With this bold brand evolution, Eva NYC is setting a new standard for performance-driven, sustainable, and accessible haircare. By blending cutting-edge science with conscious innovation, the brand remains dedicated to creating transformative products that consumers can trust—not just for their hair, but for the planet.
