Photos – courtesy of ABOAB ©
ABOAB, the contemporary New York-based jewellery brand, is marking its 5th anniversary with a two-day pop-up event on September 18th, following New York Fashion Week. This milestone celebration brings together all eight of the brand’s collections, offering an immersive experience that celebrates ABOAB’s artistry and evolution.
The pop-up will showcase a curated selection from hundreds of ABOAB’s pieces, from necklaces and bracelets to rings and earrings. Each design reflects the brand’s signature fusion of diversity and minimal elegance, capturing craftsmanship and meaning that have come to define ABOAB’s vision. The event is a journey through the brand’s evolving design philosophy, highlighting how art, culture, and human experiences shape their collections.
Creative Director K Li shared her personal insights into the brand’s journey: “After launching our latest AW24 collection, ‘Surround,’ which explores the intimate connection between humans and objects, I was overwhelmed by the support from friends and the community. People are envisioning themselves wearing these pieces for years to come, which makes the collection feel both impactful and timeless.”
While ABOAB’s collections are available online and at select retailers in cities like New York, Los Angeles, Paris, Berlin, and Tokyo, the pop-up creates a unique in-person experience for fashion lovers and jewellery enthusiasts alike. Held at 48 Ludlow St, New York, the event kicks off on September 18 with an exclusive opening party for industry professionals. Customers will also receive a limited-edition anniversary canvas bag with their purchase, making this a celebration to remember.
