Photo – courtesy of BOOM! Beauty ©
BOOM! Beauty, the first pro-age skincare brand designed for mature women, is shaking up the beauty world with a fresh update to its flagship product, Boomsticks. With more than 1 million units sold across the U.S., these beloved multi-purpose sticks now feature a clean beauty formula and eco-conscious packaging. The new version offers enhanced skincare benefits and a smoother application, all while reinforcing the brand’s commitment to both beauty and environmental sustainability.
What’s New in the Boomsticks Formula
Hydration & Moisture: A combination of Sodium Hyaluronate and Cocoa Butter deeply hydrates, locking in moisture to keep skin comfortable while visibly reducing fine lines.
Nutrient-Rich and Antioxidant Boost: Sea Buckthorn Oil delivers a potent mix of omega fatty acids, vitamins C and E, nourishing and protecting the skin with its antioxidant-rich properties.
Silky, Even Application: With the addition of Octyldodecanol, the formula now glides on effortlessly, ensuring a smooth, even finish every time.
Pro-Aging Ingredients: Ingredients like Sodium Hyaluronate, Cocoa Butter, and Safflower Oil are ideal for mature and sensitive skin, providing soothing effects while boosting skin health.
Sustainable, Eco-Friendly Packaging: The new packaging uses 50% post-consumer recycled (PCR) materials, minimizing waste while maintaining the Boomsticks’ sleek, modern design.
BOOM! Beauty’s dedication to developing products tailored for mature skin is matched by its commitment to rigorous testing. Every product undergoes comprehensive safety protocols, including HRIPT (Human Repeat Insult Patch Testing), heavy metals checks, and EU safety assessments, ensuring the highest level of care and reliability.
BOOM! Beauty proudly stands as a cruelty-free, Leaping Bunny Certified brand. While most of its products are vegan, a select few incorporate responsibly sourced bee-derived ingredients. Additionally, the mica used in its formulations is lab-produced, free from exploitative mining practices. By combining cutting-edge skincare with sustainable practices, BOOM! Beauty continues to redefine what it means to age gracefully, providing mature women with products that prioritize both beauty and wellness—without compromise.
