Photo – courtesy of Ayéya ©
Ayéya, a purpose-driven beauty and lifestyle brand rooted in African tradition and sustainability, is officially making its debut. Starting today, Ayéya’s collection of bath soaps, laundry and dish tablets, and home cleaning products will be available nationwide at Whole Foods Market, bringing ethically sourced, high-quality essentials to conscious consumers.
More than just a brand, Ayéya is on a mission—empowering African women with economic independence while tackling global climate change. Every product is thoughtfully crafted using authentic, functional ingredients and packaged sustainably, ensuring that each purchase directly supports fair wages and long-term employment for over 300,000 people in Ghana and Togo.
With its launch into the $11 billion natural and organic skincare space, Ayéya is redefining conscious consumerism, offering artisan-made, transparently sourced products that make a real impact.
Founded by Olowo-n’djo Tchala, Ayéya was born out of a deep commitment to uplifting West African communities. With over two decades of experience working directly with local artisans and producers, Tchala has created more than a beauty brand—he’s built a movement.
“Ayéya is about more than just beautiful products,” says Tchala. “It’s about creating a cycle where business success fuels social impact. We believe in the power of women and the strength of communities to thrive when given meaningful economic opportunities.”
Through The Ayéya Family of Impact Organizations, the brand directly supports women and youth in Ghana and Togo, providing sustainable wages, clean water, and employment opportunities that break cycles of poverty and gender inequality.
Ayéya is also committed to climate-forward business practices, focusing on sustainable ingredient sourcing, local processing, waste reduction, and minimal plastic use. With every purchase, Ayéya offers consumers the chance to bring ethically made, high-quality essentials into their homes—while making a tangible difference in the world.
