Photo – courtesy of BEAUTIFUL INDIA ©
As the world unites to celebrate oneness, peace, and brotherhood at the Paris Olympics 2024, the brand BEAUTIFUL INDIA makes its global debut as the Official Partner at India House. This marks India House’s inaugural presence at the Olympic Games, a concept brought to life by the Reliance Foundation in collaboration with the Indian Olympic Association (IOA).
BEAUTIFUL INDIA is more than just a luxury lifestyle brand; it’s a sensory celebration of India and its timeless philosophy, ‘Vasudhaiva Kutumbakam,’ Sanskrit for ‘The World is One Family.’ This brand embodies India’s profound truths and encourages a meaningful journey from the head to the heart.
Designed to appeal to a global audience and promote conscious, mindful living, BEAUTIFUL INDIA distinguishes itself from other luxury brands by focusing on inner journeys of self-discovery rather than external enhancement. In keeping with the philosophy of ‘The World is One Family,’ BEAUTIFUL INDIA incorporates 28 ingredients sourced from 22 countries, including glacial waters from the Himalayas, to create a unique experience.
Following its launch in Paris, the BEAUTIFUL INDIA luxury range—featuring perfumes, candles, and bath & body care products—will roll out over the next 12–18 months in select stores across Paris, Milan, Munich, London, New York, LA, Tokyo, Shanghai, Sydney, Moscow, and Dubai. The brand will also launch online and in India by September 2024.
The four signature fragrances are inspired by India’s simple yet profound truths: we are all ONE, PEACE is our true nature, YOU and I share the same divine flame, and we should LOVE one another as we love ourselves.
Praveen Kenneth, founder of BEAUTIFUL INDIA, said, “The brand is a celebration of India and a reminder for us to journey from our head to our heart. Debuting as the official partner of the inaugural India House in Paris is the perfect occasion to highlight India’s profoundness on a global stage.”
Renowned perfumers from Robertet of France, Givaudan of Switzerland, and Iberchem of Spain collaborated to capture the essence of India, creating a sensory expression of ONE, PEACE, YOU, and LOVE. Each BEAUTIFUL INDIA product is unisex, vegan, cruelty-free, biodegradable, hypoallergenic, clean, and free of parabens and phthalates. Every ingredient is ethically sourced, reflecting the brand’s commitment to environmental consciousness and continuous improvement.
