Photo – courtesy of NYX Professional Makeup ©
NYX Professional Makeup has once again broken boundaries, opening a new portal to limitless artistry! Renowned for its pop-culture collaborations, digital innovations, and professional-grade cosmetics, the global beauty brand has partnered with Warner Bros. Pictures to launch the exclusive “A Minecraft Movie” collection—celebrating the first-ever live-action adaptation of Minecraft, the world’s best-selling video game.
Where Gaming Meets Makeup Artistry
This limited-edition collection reimagines the spirit of Minecraft by transforming its iconic gaming elements into wearable, buildable beauty essentials. Designed to bridge the worlds of gaming and cosmetics, the collection allows fans to craft their own unique artistry, just as they would in the pixelated universe of Minecraft.
With accessible price points, the lineup features must-have products inspired by the game’s legendary aesthetics:
Cheeky Mob Blush Balms – Three pixel-perfect, buildable blushes housed in stackable cube packaging.
Rare Highlight Balms – Three luminous, pearl-infused shades that deliver an ethereal glow.
Fat Oil Slick Clicks – A special-edition release of the fan-favorite gloss in three high-shine finishes.
Exclusive Compact Mirror – A beauty essential to transport artistry into a whole new world.
A Celebration of Creativity and Community
“At NYX Professional Makeup, we bring communities together through artistry and innovation,” said Denee Pearson, Global Brand President. “We’re thrilled to partner once again with Warner Bros. for the launch of A Minecraft Movie. The game’s core values align seamlessly with our brand—just like Minecraft is for everyone, so is NYX Professional Makeup. With this collection, we’re merging the worlds of gaming, makeup, and pop culture to empower self-expression. We can’t wait to see fans unleash their creativity with stackable colours, custom MOB blocks, and exclusive products inspired by the film.”
This isn’t NYX Professional Makeup’s first venture into the gaming world. The brand has continuously pioneered beauty-tech innovations, becoming the first cosmetics brand to collaborate with an eSports team (Dignitas), launching the “Game Out Loud” Pride campaign to combat anti-LGBTQIA+ bullying in gaming, and creating the “House of NYX Professional Makeup” virtual storefront in iHeartLand on Roblox.
The “A Minecraft Movie” collection is available online and will launch globally on March 24.
A modern, digitally native brand, NYX Professional Makeup leads the global colour cosmetics industry with accessible, professional-grade products. Offering every shade, color, and tool needed for makeup artistry at any level, the brand continues to shape the future of beauty through digital innovation, social media influence, and a multi-channel retail approach. With a passionate community of beauty creators, NYX Professional Makeup is available in over 70 countries worldwide, sold at major beauty retailers, specialty fashion stores, freestanding shops, and online.
A Warner Bros. Pictures and Legendary Pictures production in collaboration with Vertigo Entertainment, On The Roam, and Mojang Studios, A Minecraft Movie is directed by Jared Hess. The film will be distributed worldwide by Warner Bros. Pictures and by Legendary East in China. It premieres exclusively in theaters and IMAX on April 4, 2025, in North America, with international releases beginning April 2, 2025.
