Photos – courtesy of CARHARTT ©
In response to the evolving nature of women’s work and an increasing presence in skilled trades, Carhartt, America’s trusted workwear brand since 1889, unveils its Women’s Spring 2024 collection. Designed to accommodate women of all sizes and lifestyles, this collection introduces premium lightweight TENCEL fibres in Jersey and French Terry, offering unparalleled softness, comfort, and durability.
Available now on Carhartt.com and select retailers nationwide, the Women’s Spring 2024 line features revamped sweatshirts and tees that prioritize versatility, seamlessly transitioning from work to leisure. Crafted with insights from real hardworking women, these pieces deliver on the demand for lighter, more comfortable attire without compromising durability.
Samantha Denton, Carhartt’s vice president of the women’s category, shares, “Our designs reflect the needs of modern women who seek clothing that effortlessly adapts to their dynamic lifestyles, whether on the job or off-duty.”
Recognizing the diverse roles of today’s women, Carhartt reaffirms its commitment to providing high-quality gear that meets the demands of multifaceted occupations and responsibilities. Susan Hennike, Carhartt’s chief brand officer, adds, “Our new women’s line is a testament to our ongoing dedication to supporting and empowering women in all aspects of their lives.”
The TENCEL Fiber Series marks just the beginning of Carhartt’s innovation journey, with plans for additional lightweight offerings, including durable work pants, joggers, and sun protection gear, in the near future.
Beyond product development, Carhartt remains steadfast in its efforts to support women in the skilled trades through philanthropic initiatives, underscoring its commitment to fostering inclusivity and opportunity for all hardworking individuals.
