In line with its constant commitment to supporting and promoting the new generation of talents, Camera Nazionale della Moda Italiana has renewed its strategic partnership with the Korean retail giant Hyundai Department Store for a second year.
Photo – Camera Nazionale della Moda Italiana archive ©
Thanks to this very special collaboration, ten Made-in-Italy brands (Act N°1; Arthur Arbesser, Cote; Drome; Edith Marcel; Francesca Marchisio; Lardini; Marco Rambaldi; MRZ; Nico Giani – along with Iceberg with its own special edition) will be the protagonists of a touring pop-up store that started out at the Hyundai Main in Seoul on 15/06/2020, will then move to the Hyundai Coex, also in Seoul, and close its tour at the Hyundai Pangyo in Gyeonggi on 25/08/2020.
The initiative, which will run for 1 month, will also be focusing on the pandemic, on which it has a message of hope and positive outlook: “Everything’s going to be all right”. The designers listed above will be asked to share their own creative messages of pandemic solidarity. During this project, a selection of Korean VIP customers will have exclusive access to a wide range of products (over 1,000 articles) made by the ten brands, which will thus be able to deal directly with a dynamic and international market like Korea. To make the VIP customers’ experience even more exclusive, Hyundai Department Store and Camera Nazionale della Moda Italiana will be basing the design of the pop-up store on the architecture of the Galleria Vittorio Emanuele II in Milan, a city we hope will soon be able to resume its role as one of the most prestigious international tourism and shopping destinations.
The aim of this innovative retail experience, which will also be animated by meetings with designers and personal shoppers, is to enable the chosen brands to significantly enhance their visibility on the Korean market.
The initiative will also be receiving concrete help from our partner DHL, which has enabled all the brands engaged in the project to reach a new global audience.
