C.O.I. (Conflict Of Interest) is a cutting-edge t-shirt brand founded in 2012. Those t-shirts are ironic and yet super chic. Once you look at them you see Kenzo, Jill Sander and others, but when you notice that something may be wrong, you see that instead of Kenzo there’s Benzo Bronx and Jill Sander is changed to Ill Slander. How brave should be the people responsible for this idea! Apparently, they don’t have enough courage to reveal themselves. At the moment they’re hiding under the name of Secret Agents. Take a look what they say about themselves in their own site:
“C.O.I. is a fictitious, convert goverment agency charged with confiscating “unlicensed” designer goods. Its agents raid warehouses and shipping containers worldwide to obtain the few items that have appeal, the rest are destroyed. Despite their origins the selected items that remain are of the highest quality and redistributed through proper channels. Simply put they operate in secret so that you can stunt in public.”
“Agents’s” irony caught a lot of fashionistas’ attention and style.com added C.O.I. on their radar. We can’t wait to see who’s hiding behind this secret brand, but it looks like that’s going to take a while…
Which t-shirt would you wear?
Photos: style.com; coi-nyc.com
