Photos – COSRX ©
COSRX, a K-beauty brand, has made the news with the launch of its recent Real Fit Vitamin C Serum C-23. Sold out on the day of its debut, the product has already amassed a waiting list of thousands of eager consumers.
The vitamin C serum introduced by COSRX, whose motto is “Soft Skin Wear”, is the first of the three Real Fit line products. Although the brand is no stranger to sold-out signs with many of its best sellers holding the title of being a holy grail, cult classic, this release marks a milestone in the brand’s product launch as all stocks were exhausted in a single day following its global launch.
The Real Fit line was developed in response to customers’ demands. It provides three options, vitamin C, E and retinol allowing users to choose depending on their skin type and preference for main ingredients. Vitamin serums are notorious for being harsh on the skin which is why COSRX’s formulas have been created at optimal concentrations, with maximum purity to enhance potency and effectiveness whilst minimizing side effects.
The sold-out Real Fit Vitamin C Serum C-23 contains 99% pure vitamin C. This concentrated serum helps to even skin tone and increase antioxidant activity to protect the skin from fine lines and reduce the appearance of dark spots. It also includes propolis extract to counteract the dryness caused by vitamin C and patented technology using Aronia melanocarpa fruit extract and Hippophae rhamnoides extract to stabilize and increase efficacy.
Real Fit Vitamin E Serum E-20 is an oil-based serum made with 99% pure vitamin E. Its formula is fortified with 5 types of plant-based oils to maximize the oil-based benefits of the vitamin E whilst the lightweight texture absorbs smoothly into the skin to provide a deep, moisturizing effect to dry and rough skin.
Real Fit Retinol Serum contains 0.5% retinyl palmitate, a vitamin A derivative, to infuse tired skin with a healthy, youthful glow. The high concentration of vitamin A works to refine uneven skin texture, treat signs of sun damage, wrinkles, and surface imperfections whilst Calendula officinalis soothes and minimizes irritation.
In response to high demand, COSRX plans to restock and start sales of their vitamin C serum on the 23rd of July at 4.00 pm KST. Following this, sales for the retinol serum and vitamin E serum will begin on July 30th at 4.00 pm KST.
