In Good Conscience, a modern, purpose-driven personal care brand, announces the launch of its first assortment of body wash products, in all-natural Mandarin Rose, Rosemary Bergamot, and Peppermint Sage fragrances. Each body wash is crafted to meet the ever-evolving clean beauty standards and is steeped with select natural derived ingredients, including sustainably sourced babassu oil, known for its hydrating and antioxidant properties.
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In Good Conscience was founded on a “cultural sustainability” business model and highlights the company’s collective power to drive tangible and sustainable change for under-resourced communities of colour. As such, In Good Conscience utilizes Black & minority-owned and led companies throughout its value chain process, including community banks, third-party logistics, co-manufacturers and marketing agencies. Additionally, a portion of sales proceeds are donated to the Tulsa Dream Center, a non-profit that empowers citizens and the youth of North Tulsa, Oklahoma.
“Our vision is to establish a brand that makes people feel good about the products they use in their daily self-care routine, but also in the fact that they are making a sustainable impact to under-resourced and underrepresented communities, just by taking their daily shower,” says In Good Conscience founder Jerome Clark. “The In Good Conscience team is proud to be a brand that embodies this ethos in its mission every day, far beyond a momentary marketing story.”
