DDB Latina, the pioneer in uniting DDB Worldwide’s Latin American, US Multicultural, and Spanish markets in a unique vision inspired by culture, not geography celebrates a successful year-round festival season.
It started in November of 2020, during one of the most challenging years for humanity when El Ojo de Iberoamerica named DDB Latina as Ibero-America’s most creative for the third time. In July 2021, the network ranked number one in Adlatina’s prestigious ranking: Crema. The yearbook consolidates the results of international and regional creative and effectiveness awards such as Clio, One Show, D&AD, El Ojo, and Effie LATAM.
Photo – DDB Latina archive ©
Juan Carlos Ortiz, president and creative leader, observes over a decade of having created DDB Latina, and today celebrates the network’s most recent achievements: “We have reached the sweet spot of great leaders in each of our offices, and even though last year put us to the test, it also gave us immense rewards and learnings. It made us stronger, more resilient and brought us closer together as a team. Seeing these results makes me feel incredible pride in our people, our product, and our business, especially in such a difficult time.”
During the second semester of 2021, the network ranked as number one in Latin America at the Cannes Lions International Festival of Creativity for the first time in its history. With 28 Lions, including one Grand Prix in the Entertainment for Sports category with Salla, by agency Africa, six Gold, six Silver, and 15 Bronze Lions from agencies such as Africa, FahrenheitDDB Peru, Alma DDB, DDB Spain, and TracyLocke Brazil.
The region also represented 51% of the creative results at Cannes for DDB Worldwide for the first time ever, with celebrated campaigns such as Most Valuable News, Let Her Run, #GoEqual by Africa, AWA by FahrenheitDDB Peru, Heroes of Today by DDB Spain, Bullets-a printed campaign for Change the Ref-by Alma DDB, and Beautiful Dreamer, the first-ever Lion of TracyLocke Brazil.
Most recently, in October 2021, DDB Latina was named Network of the Year at FIAP with 10 Gold, 10 Silver, nine Bronze, and three out of the four Gran Soles granted by the festival taken by Africa agency; an outstanding performance by Africa also by DDB Puerto Rico and Alma DDB in the USA named best agencies in their respective markets. In addition, it was a remarkable year for Africa, being named Agency of the Year at El Ojo Festival and Adlatina’s Crema ranking in 2020. Also ranked as the number one Latin American agency at Cannes Lions, New York Festivals, the most awarded Latin American agency at D&AD, and most recently Agency of the Year at Fiap 2021, among other recognitions.
More 2021 significant accomplishments include DDB Colombia being named for the second consecutive year as Agency of the Year of Colombia in the TOP10 Awards by P&M magazine -the award given by the popular vote of the entire industry- and at the local Effies with six Gold, six Silver, and seven Bronze.
DDB Puerto Rico was named Agency of the Year at Cúspide Awards, while Fahrenheit DDB Peru was recognized by ANDA in August and IDEAS in October.
“Looking back at an incredibly great year only gives us additional motivation to continue working with our clients to create ideas that grow their businesses,” added Juan Carlos Ortiz.
