about-face, the multi-dimensional colour cosmetics brand founded by Ashley Frangipane, professionally known as Halsey, announces the release of a completely colour-focused collection, Saturation Nation. The drop features three existing about-face products in a range of new colours that can be worn solo or mixed together to create your own makeup masterpiece. The collection also includes the addition of Shadow Fix, a new long-wearing eyeshadow primer that locks down shadows for looks that stay vibrant, crease-proof and smooth all day and night.
Photos – about-face archive ©
“I always feel the most free when I’m creating looks without any rules,” says Halsey. “Makeup is one of my greatest loves, and I’ve always stood firm in the belief that it’s about having fun – not looking perfect. I hope this collection of existing about-face products (in an insane range of new shades) inspires you to do the same.”
This new collection celebrates three existing about-face lip and eye formulas in a range of new colours – electric, ultra-pigmented brights, bold primaries and soft, dreamy pastels – so you can mix and matte your own masterpiece in your way, whatever way.
Saturation Nation features 11 new shades of the award-winning Matte Fluid Eye Paint, six new shades of the powerfully-pigmented Paint-It Matte Lip Color and six new shades of Matte Fix Lip Pencil that can be worn solo or paired with a Paint-It Matte Lip Color. Finishing out the collection is the brand’s first-ever eyeshadow primer, Shadow Fix.
Matte Fluid Eye Paint is a pigment-saturated eye colour that delivers a powerful, one-swipe punch of colour for bold, buildable pigment. The matte formula swipes on easily for a smooth, no-smudge, no-budge finish.
Paint-It Matte Lip Color is a flexible matte liquid formula that delivers long-lasting coverage and a powerful pigment load. It swipes on in one stroke for enduring, intense coverage.
Matte Fix Lip Pencil is a glide-on matte liner that defines lips for 7+ hours while delivering bold, buildable colour. Infused with a unique mix of vitamins C & E and moisture-locking hyaluronic filling spheres, this pencil delivers buildable colour while keeping lips soft and smooth.
Shadow Fix Eyeshadow Primer is a long-wearing, lightweight primer that locks down eyeshadows for looks that stay vibrant, crease-proof and smooth all day (and night). This non-drying formula wears comfortably while delivering max shadow staying power and colour intensity.
