Photos: Djurdjic Winery pinterest
We all know that packaging is very important factor while choosing the product. Djurdic Winery‘s vineyards are located in Czech Republic, on the west side of Sremski Karlovci with beautiful views of the Danube. The wine makers use producing principles from the early 20th century Italy, which brings controversial opinions with them.
Since this wine has a history and at the same time producers try to go step by step with novelties, extraordinary packaging was needed. Peter Gregson Studio was responsible for expressing both – praise and criticism of the wine by creating new packaging. The new treatments of bottles include bold, plain labels in different colours, according to wine kind. The technical information is typed on the side and it reflects high quality, without long storytelling. The bright coloured wine labels draw your attention and the information shows appreciation for traditional practices. Once again, we have learned the rule that less is more and it is all about the quality, not the quantity.
