Photos – Alexandr Tsybulsky ©
DZHUS Autumn/Winter 2022 “PSEUDO” collection refers to illusion as the fundamental notion of the metamodernism culture. Duality and hidden senses are undividable from DZHUS design itself, offering numerous metamorphoses of clothing and accessories, and clothing into accessories. The visual aesthetics of the looks is ironic and controversial within itself, hence, self-sufficient.
In the Autumn/Winter line of unified wardrobe items, the designer’s fantasy went further than functional ‘bonuses’: duplicity is materialised literally, and the extra content is physically unveiled, as the pieces are transformed either when delaminated, or once their inside is extracted.
Photos – Max Martin ©
The silhouettes are exaggeratedly structured, and the styles divide into two directions: abstract-escapist ‘cocoons’ versus markedly classic pieces, concealing potential for radical reincarnations.
The collection is produced using cruelty-free materials only, according to DZHUS’ ethical values.
Photos – DZHUS archive ©
DZHUS Autumn/Winter 2022 show at Ukrainian Fashion Week took place with the support of White Mandarin, Ukraine’s leading natural and ethical self-care brand. Music and sound design for the happening were created by a US-based avant-garde composer and performer EYIBRA. Cruelty-free footwear is provided by House Martin. Makeup and hair partner: 96 Group Agency. Media partners: Marie Claire Ukraine and Pragmatika.
Photos – Sofia Poltavska ©
Photos – Jude P ©
