Photos: Calvin Klein, Inc.
Vanessa Axente will be featured in the new worldwide advertising campaign for the brand’s latest women’s fragrance, Endless Euphoria Calvin Klein, which will debut globally in February 2014.
The Endless Euphoria Calvin Klein advertising campaign features Ms. Axente in a romantic dream, bathed in a spectrum of dawn-inspired colors and cherry blossoms. Embodying sheer sensuality, she is dressed in a flowing Calvin Klein Collection dress designed by Francisco Costa.
Mr. Costa said, “Vanessa exudes the timeless, modern beauty of our brand, because she is youthful, sexy, intelligent and confident, which makes her the perfect face for Endless Euphoria Calvin Klein.”
The Endless Euphoria Calvin Klein print campaign was shot by acclaimed photographer Steven Meisel and directed by Fabien Baron of Baron + Baron. Mr. Baron also directed the television campaign for the fragrance.
“The launch of Endless Euphoria Calvin Klein expands the already widely successful euphoria fragrance business, bringing it to a new, youthful customer,” said Tom Murry, Chief Executive Officer of Calvin Klein. “Like other faces of Euphoria that came before her, including Natalia Vodianova and Lara Stone, Vanessa was first seen in our brand’s runway shows and apparel and accessories campaigns – creating synergy and highlighting the Calvin Klein lifestyle offering.”
