Photos: © Charles Atlas
Shot in New York City, the global campaign features models Grace Hertzel and Filip Hrivnak – both of whom walked in the women’s and men’s Fall 2015 Calvin Klein Collection runway shows, respectively – as well as models Tami Williams, Maartje Verhoef and Otto Pierce. The brand’s Creative Directors, Francisco Costa and Italo Zucchelli, worked closely with legendary artist Charles Atlas to turn their shared vision into reality.
Mr. Atlas is widely regarded as one of the most influential and innovative artists to work in film and video. He has explored virtually every genre of film and video and is credited as a pioneer in the creation of media-dance, a blend of video and performance in which original dance is created specifically for the camera. His work has been shown at various international institutions including the Whitney Museum of American Art and the Museum of Modern Art in New York; the Musée National d’Art Moderne Centre Pompidou in Paris; and the Institute of Contemporary Arts in London.
“Collaborating with an art luminary like Charles Atlas deepens the brand’s connections with the art world,” said Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc. ”Infusing Charles’ stylistic approach with Francisco and Italo’s collections enabled us to produce visuals that are not only beautiful, but unique and truly memorable.”
