Maesa Group has proudly unveiled their newest launch, Fine’ry, a line of luxury-inspired perfumes redefining the fine fragrances category, exclusively at Target.
Photo – courtesy of fine’ry ©
Positioned to disrupt the category at mass with a coveted, boutique fragrance experience, Fine’ry is inspired by some of the most beloved perfume icons in the industry. The collection is a diverse range of fragrances that offer unique and memorable scent experiences curated by the world’s top perfumers, without designer markups. Each scent is created with the highest-quality ingredients and guarantees long-lasting wear, for under $30. The formulas are clean, vegan, cruelty-free and free from parabens and phthalates.
“Fine fragrance should be an attainable luxury for everyone,” says Dana Steinfeld, SVP of Marketing & Product Development. “We were inspired to democratize the category and open up the world of artisanal fragrances. In collaboration with renowned master perfumers, our team designed sophisticated signature scents that are elegant, minimal, and luxurious from the inside out for a fraction of the cost.”
With a deep appreciation that everyone “deserves to feel fine,” Fine’ry draws inspiration from highly coveted luxury fragrances to create sensorial moments that lead to memorable fragrance stories.
