In honour of the 103rd anniversary of the Armenian Genocide, ALEX AND ANI, the beloved lifestyle brand that creates meaningful, eco-conscious jewellery, announces its latest CHARITY BY DESIGN collaboration with the Armenia Fund, the largest organization that provides humanitarian aid and infrastructure development for the people of Armenia and Artsakh.
Photo – alexandani.com ©
Now through December 2018, 20% of the purchase price of the new Armenian Flower Expandable Necklace ($38) and Armenian Flower Expandable Wire Bangle ($38) will benefit the Fund. Also known as a Forget-Me-Not, the flower is a symbol of remembrance, representing the passion and history of the Armenian people, honouring ancestors and genocide victims. You can buy them as a gift HERE.
ALEX AND ANI Founder, CEO, and Chief Creative Officer Carolyn Rafaelian, the granddaughter of an Armenian immigrant, is committed to raising awareness and funds that will be used to transform the lives of Armenian families in need by providing them with a healthy place to live and thrive. “As children of survivors, together we can make a new, vital, and vibrant Armenia,” says Rafaelian.
Along with the launch of this special partnership, ALEX AND ANI will donate 20% of sales proceeds from all site-wide online purchases on Tuesday, April 24th (Armenian Genocide Remembrance Day) to the organization, with the use of code DONATE20.
The Armenia Fund is the latest beneficiary of the ALEX AND ANI CHARITY BY DESIGN partnership program, originally founded in 2011 to ignite the passion for the wellbeing of our planet, our communities, and our individual paths through design partnerships and charity events. To date, ALEX AND ANI has donated more than $50M to 50+ charity organizations.
