Makeup Museum announces a virtual intergenerational beauty campaign to encourage people to connect with loved ones around makeup history. This campaign, dubbed ‘Generations of Beauty’, is an effort to support seniors, often grandparents, who are suffering from loneliness during the coronavirus pandemic. By encouraging younger generations to spark conversation around special beauty-related memories, Makeup Museum hopes to bring loved ones together while staying true to the museum’s official debut of the immersive Pink Jungle: 1950s Makeup in America exhibition.
Photo: Kameron Kicklighter / Makeup Museum and Maureen Denges ©
The international beauty campaign will begin on April 9 on Makeup Museum’s Instagram account with a video Q+A conversation from Makeup Museum’s Co-Founder, Caitlin Collins and her Grandmother, Maureen Denges. Their lighthearted dialogue highlights Denges’s personal 1950’s beauty memories along with beauty artefacts she acquired in this decade such as the exquisite 20 Carats perfume and uniquely crafted beauty combs and makeup compacts.
“We launched our ‘Generations of Beauty’ campaign to encourage beauty lovers around the world to speak with their loved ones about makeup history,” says Caitlin Collins, Makeup Museum’s Co-Founder. “Normally, with life moving so quickly, we may not take the opportunity to collect these personal, and often entertaining and uplifting, beauty accounts. By sparking these conversations now we can bring a sense of comfort to older generations who may be socially isolated and looking for connection during this uncertain and scary time. You may be surprised by what you learn. I know I was!” says Collins.
The Makeup Museum will donate $1 for every social media comment or like on its #GenerationsOfBeauty posts on Instagram this month (up to $10,000) to Meals on Wheels, which delivers nourishing meals to homebound seniors.
“While the opening of the first exhibition of the Makeup Museum is delayed, our mission has always remained the same: to empower all people to learn about and have fun with beauty and ‘Generations of Beauty’ is a virtual way to connect with our community,” says Doreen Bloch, Makeup Museum’s Executive Director and Co-Founder. “We will continue to aim to inspire and delight all who attend the debut exhibition when it is safe to open,” says Bloch.
