Photo – courtesy of Prima ©
Award-winning wellness brand Prima has been acquired by Austin-based Sky Marketing Corporation for an undisclosed amount, setting the stage for a new era in clean, clinical CBD skincare and body care.
Founded in 2018 by Christopher Gavigan, Jessica Assaf, and Laurel Angelica Myers, Prima gained widespread recognition for its science-backed skincare, body care, and supplements formulated with organic hemp CBD and functional botanicals. Built on a foundation of sustainability, transparency, and accountability, the brand secured a national retail presence at Sephora and The Vitamin Shoppe, establishing itself as a leader in clean wellness.
However, due to ongoing legal and operational challenges within the CBD industry, Prima paused operations in 2023 following an unsuccessful merger. Now, with this acquisition, Prima is poised to make a strong comeback, returning to its mission of delivering high-quality, clinically proven CBD products.
Sky Marketing Corporation, an Austin-based house of brands specializing in hemp cannabinoid products, operates in 45 states with a portfolio that includes Hometown Hero, a veteran-owned hemp brand, and ORCA, a microdosed product line for athletes. With the addition of Prima, Sky Marketing expands its reach into the CBD skincare and body care sector, further diversifying its offerings.
“Prima fills an important void in our portfolio by offering the highest-quality skincare and body care we’ve ever seen in the CBD industry. We’re thrilled to reignite the brand and grow the Prima community,” said Olivia Le Meur, Chief Operating Officer at Sky Marketing.
Co-founder and Chief Education Officer Jessica Assaf will remain involved as an advisor, ensuring Prima’s core values and formulation standards remain intact as the brand scales under new leadership.
“At a time when many of our competitors have shut down, consolidated, or moved away from CBD altogether, we are grateful for the opportunity to start a new chapter with partners who fully believe in the benefits of cannabinoids,” said Assaf.
As the CBD industries continue to evolve, Prima is uniquely positioned to lead the next generation of wellness innovation, with a proven portfolio of trusted, science-backed products.
Prima is a science-backed wellness brand specializing in plant-powered therapeutic skincare, body care, and supplements infused with organic hemp CBD and clinically studied botanicals. Committed to purity, potency, and transparency, Prima develops products designed to combat stress and enhance overall well-being.
Founded in 2015, Sky Marketing Corporation is a house of brands dedicated to harnessing the natural benefits of cannabinoids. With a commitment to efficacy and innovation, Sky Marketing develops hemp-derived wellness products that promote health and well-being across the U.S.
Veteran-owned and based in Austin, Texas, Hometown Hero is dedicated to crafting premium, federally legal cannabis products while giving back to veterans and service members. With a range of edibles, inhalables, and topicals made from American-grown hemp, the brand upholds the highest standards of quality and safety, donating a portion of profits to veteran support organizations.
