Revolution Beauty, the British-based cosmetics and skincare brand for the masses, and PEBBLES cereal, a timeless breakfast classic for kids and kids-at-heart, are collaborating with Warner Bros. Consumer Products to bring the beloved brand to life through a colourful and creative new I Heart Revolution x PEBBLES makeup collection. The collection is the first-ever food brand-inspired collaboration for I Heart Revolution and will be available for purchase at ULTA Beauty stores nationwide and online at ULTA.com and RevolutionBeauty.com, beginning Aug. 18. Fans can secure early access to the collection by signing up for the pre-sale here.
Photos – Post Consumer Brands ©
Inspired by the vibrant and rich colours of Fruity PEBBLES and Cocoa PEBBLES cereals, the collection features a range of delicious colours and shades that will have consumers yelling “Yabba Dabba Doo! Each of the collections bring the Fruity PEBBLES and Cocoa PEBBLES flavours to life, offering a total of 22 products from eyeshadow palettes to Bedrock inspired lip glosses, that will transport consumers straight to the Stone Age and give fans an enticing PEBBLES experience to feast on.
“Revolution Beauty is privileged to be partnering with Post Consumer Brands and Warner Bros. Consumer Products to bring the PEBBLES brand to life through a dedicated cosmetics collection,” said Adam Minto, Revolution Beauty founder. “For 50 years, the PEBBLES brand has been garnering fans from across the world. Here at Revolution Beauty, we wanted to build on the success of PEBBLES by joining forces with our I Heart Revolution team for a fully vibrant and lively cosmetics collection. As a brand that acknowledges the importance of individuality, vibrancy and originality, we continually strive to nurture relationships with like-minded partners who align with our mission to bring inclusivity and energy to our audience.”
For 50 years, PEBBLES cereal has been bringing fun and happiness to kids and kids-at-heart alike. Since the first bowl of PEBBLE cereal was poured in 1971 to today, the brand has captured hearts and minds, growing in the process to become a top-selling kid’s cereal brand with more than 1.4 billion bowls eaten annually.
One of the most revered cartoons of all time, “The Flintstones” aired from 1960-1966. And PEBBLES cereal, named for Fred and Wilma’s daughter, was the first brand ever created around a media character.
