Photo – Jared archive ©
To help celebrate Pride Month, Jared announced it is creating a limited-edition ring to commemorate the five-year anniversary of marriage equality. The brand also announced that, through sales of the ring, it has committed to raising $400,000 to support the six charitable partners involved in iHeartMedia and Procter & Gamble’s Can’t Cancel Pride: A COVID-19 Relief Benefit for the LGBTQ+ Community virtual celebration.
Customers will be able to reserve this special ring on www.jared.com/cantcancelpride. Profits from sales of the ring, for sale through July 5, 2020, will go to the Can’t Cancel Pride Fund at the Greater Cincinnati Foundation with a minimum contribution of $400,000. The Can’t Cancel Pride Fund supports organizations that have a track record for creating positive change within the LGBTQ+ communities, including GLAAD, SAGE, The Trevor Project, the National Black Justice Coalition, CenterLink and OutRight Action International.
“While Pride month certainly looks different this year, Jared remains passionate about showing its support for the LGBTQ+ community and more importantly, helping those in need during this difficult time,” said Bill Brace, Chief Marketing Officer and Jared Executive General Manager. “As a brand that believes in celebrating life and expressing love, we can think of no better way to extend our #LoveCantWait campaign than by partnering with P&G and iHeartMedia for this celebration.”
Jared joins iHeartMedia and P&G to inspire and uplift people through this virtual benefit, which aims to raise awareness and funds for LGBTQ+ communities most impacted by COVID-19. As part of the event, Jared will support a special in-broadcast segment and is asking people to share their Pride by posting stories of spectacular displays of love on their own social media platforms using the hashtag #CantCancelPride.
Leading iHeartMedia on-air personality Elvis Duran and actress and LGBTQ+ advocate Laverne Cox will host the upcoming event, bringing together allies of the community and today’s biggest names in both culture and entertainment through powerful programming. The event will stream on iHeartRadio’s Facebook and Instagram pages, iHeartRadio’s PrideRadio.com, on the iHeartRadio app, and will air on iHeartMedia stations nationwide on June 25 at 9 p.m. ET local time.
