Get ready to buckle up and ride through the American desert, where vintage cars and bright Pontiacs set the stage for Valérie Messika’s latest 2023 campaign. Drawing inspiration from American cinema, the campaign stars the stunning Kendall Jenner and the electrifying dancer and actor Alton Mason in leading roles.
Photo – courtesy of Marin Laborne ©
The campaign is a dazzling display of contemporary jewellery, featuring a mix of colours and designs that come to life through the vision of the Artistic Director. Kendall Jenner’s commanding presence and fierce gaze continue her collaboration with Messika, paying tribute to the young model’s love for classic American cars.
Photos – courtesy of Chris Colls ©
Against the stark, raw backdrop of the arid desert, the brilliance of gold, diamonds, and latex truly shine. The glossy colours and luxurious leather and velvet interiors of the Pontiacs add a retro touch to the otherwise contemporary shoot. A masterful blend of contrasting materials creates an effortlessly cool and relaxed setting, where the rugged beauty of the American desert serves as the perfect backdrop for the stunning Messika collections.
Shot by the internationally acclaimed fashion photographer Chris Colls in the Palm Springs desert, Valérie Messika and the photographer dreamed up a trilogy of stunning shoots, featuring Kendall Jenner and Alton Mason bringing diamonds to life in three acts of colour: Red, Blue, and Violet. This resolutely modern campaign invites viewers to explore their own personal style, daring to be bold and uninhibited in their fashion choices.
