Photos – Alexey Ponomarev ©
DZHUS ethical transformer clothing brand and White Mandarin natural self-care label present “Kinship” visual project celebrating a unique synthesis of various designer objects, united by eco-inspired, surrealistic aesthetics.
The art director of the collab, Irina Dzhus, has gathered multipurpose garments, interior decor, authentic ceramics, 3D-printed jewellery, cruelty-free shoes, and avant-garde pastry in one space – all designed by Ukrainian talents. The unusual beauty looks were created using natural skincare and haircare products.
The series of abstract compositions highlighting domestic scenes are implemented in white monochrome, whereas all the details speculate on corporeality and biomorphic shapes.
The project’s ideologists, DZHUS and White Mandarin, have consolidated their creative forces to honour a complex approach to the formation of a harmonious and self-sufficient personality, and to glorify synergetic elements of conscious happiness.
CONTRIBUTORS
Ethical transformer clothing: DZHUS
Natural self-care products: White Mandarin
Interior objects: Faina
Location: Ya Vsesvit by Yakusha Design
Art confectionery: Sugary Lab
Cruelty-free footwear: House Martin
3D-printed jewellery: Lada Legina
Art direction, styling, casting: Irina Dzhus
Photo: Alexey Ponomarev
Makeup: Julia Vasilkovskaya
Hair: Julia Danshyna
Models: Lenka Klymenko / Firstline, Sofi Pashkual, Diana Kim
Styling assistants: Anatolii Elgert, Daryna Trukhachova, Natalia Volkova
