Photo – courtesy of Kristin Ess ©
Kristin Ess Hair is expanding its line with a sleek focus on softening and smoothing. Introducing the Softening Collection, a luxe routine designed for every step of your hair journey, from wash to style. Crafted to meet the rising demand for solutions targeting overprocessed, dry, or dull hair, this collection features four new products, all priced under $18 and exclusively available at Target stores nationwide and Target.com. Get ready to achieve that coveted ‘just-left-the-salon’ look with pillowy soft, bouncy locks.
Driven by a deep understanding of essential hair needs, Kristin Ess Hair has become a go-to for affordable luxury in hair care. The Softening Collection includes the Ultra Rich Softening Shampoo, Ultra Lightweight Softening Conditioner, Velvet Finish Softening Mask, and Subtle Shine Softening Oil. Each formula is carefully crafted to enhance your natural hair, suitable for all types, with a focus on overprocessed, dry, and dull locks. Plus, these products are cruelty-free, colour-safe, vegan, and free of parabens and phthalates.
Kristin Ess Hair began with a simple vision: to offer affordable luxury in hair care and styling, making it accessible to all to create effortlessly chic looks. With over 20 years of expertise as a leading hair stylist and colourist, Kristin’s insight into essential hair products has shaped a comprehensive collection, from cleansers to accessories, providing professional results at home.
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