Photo – courtesy of the LAWLESS Beauty ©
LAWLESS Beauty, known for its ‘Clean Like You’ve Never Seen’ products, is excited to share the latest addition to their popular Cherry Vanilla collection! Launched in 2022, the Cherry Vanilla Forget The Filler Plumping Gloss and Overnight Plumping Mask gained fame for their nostalgic flavour and flattering sheer red tint. Responding to customer requests, Cherry Vanilla is now available in the Forget The Filler Lip Plumping Balm Stick, featuring an improved formula with 2500% more Shea Butter for extra comfort. Also, a Queen-Sized Forget The Filler Plumping Gloss is introduced, offering a larger size for fans.
Cherry Vanilla has become LAWLESS Beauty’s most successful shade, with over 188 five-star reviews. Loved by many, one Cherry Vanilla product is sold every 10 minutes. Founder and CEO, Annie Lawless Jacobs, expressed, “We know our customers love Cherry Vanilla, so we decided to give them more of it!”
The Cherry Vanilla line is an extension of LAWLESS Beauty’s Forget The Filler franchise, known for its Lip-Plumping Line-Smoothing Gloss launched in 2021. Packed with Maxi-Lip for volume, the franchise expanded into skincare with the Lip Plumping Mask and Perfecting Cream. LAWLESS Beauty, focused on clean beauty with high-performance formulas, plans to triple its in-store distribution by spring 2024.
President Rachel Shelowitz highlighted the success of Cherry Vanilla, stating, “We tapped into a phenomenon our target demographic had been craving: nostalgia. The classic cherry scent brings millennial consumers back to one of their first beauty products ever purchased.”
Founded by Annie Lawless Jacobs, LAWLESS Beauty aims to create clean, high-performance makeup with no tolerance for weak formulas or harmful ingredients. With a mission to be “CLEAN LIKE YOU’VE NEVER SEEN,” LAWLESS Beauty continues to evolve with customer needs and innovations in beauty.
