Photos – courtesy of Kim D. Rozdeba ©
In today’s brand-driven world, strategic branding expert Kim D. Rozdeba presents his insightful book, LOYALNOMICS: The Power of Branding. This wide guide caters to businesses of all sizes, offering accessible and relevant content.
In a marketplace where products often appear indistinguishable, branding has become the key differentiator. Companies like Uber, Airbnb, and Google have flourished by developing strong brand identities, focusing on emotional connections with customers rather than physical assets. Rozdeba emphasizes, “Branding is the guiding force that influences every decision within a business.”
Drawing from over 30 years of experience in branding, marketing, and communications, Rozdeba provides actionable insights, real-world examples, and clear strategies. His work with iconic Fortune 500 brands enriches the content, entrusting business leaders, marketers, and entrepreneurs to create brands that deeply resonate with customers.
LOYALNOMICS searches through the core elements of branding—commitment, construction, community, content, and consistency—demonstrating their crucial roles in crafting a reliable brand experience. Rozdeba offers an easy-to-understand guide to aligning all brand activities, ensuring customer loyalty and financial success. Reflecting on his journey, he admits, “I wish I could have read this book before I started my branding career.”
Building upon the success of his acclaimed first book, Branding Queens, Rozdeba provides compelling insights into the complex world of branding. Laura Ries, co-author of the bestseller The 22 Immutable Laws of Branding, praises LOYALNOMICS as “the ultimate branding playbook for building a brand consumers won’t be able to resist.”
LOYALNOMICS was a finalist in the 2024 Best Book Awards and received a five-star rating from Readers’ Favorite Book Review, which described it as “one of the most powerful and complete books on branding.” Available in hardcover and digital formats through major online retailers like Amazon, and soon on Audible Books, LOYALNOMICS invites both seasoned and novice brand builders to explore the depths of branding, inspiring decisive and creative action.
