MATTER OF FACT, a rising force in clinically proven, science-backed skincare, is excited to announce a strategic partnership with CosmoProf, a leading distributor of professional beauty products and education. Starting in April, MATTER OF FACT will be available at select CosmoProf locations nationwide, as well as online.
This collaboration marks MATTER OF FACT’s debut in the professional beauty space, reinforcing its mission to revolutionize the industry by offering salon professionals effective, innovative skincare solutions. The partnership follows the brand’s acquisition by Next8 Investments, a beauty incubator founded by industry disruptors Edward Connaghan and Denise Russell—former architects behind Olaplex and K18 Hair.
Photo – courtesy of MATTER OF FACT ©
Revolutionizing the Professional Beauty Channel
“At MATTER OF FACT, our goal has always been to bring cutting-edge, clinically backed skincare to the forefront,” said Paul Baek, Founder and Formulator. “Our results-oriented approach has been particularly appreciated by dermatologists, aestheticians, hairstylists, and other beauty professionals. We’re thrilled to collaborate with them through our new partnership with CosmoProf, where we can work in tandem with their services to enhance the client experience.”
Through this partnership, CosmoProf professionals will gain exclusive access to MATTER OF FACT’s innovative skincare line, which includes both patented and patent-pending technologies and a strong commitment to clinical effectiveness. The collaboration will also feature a comprehensive educational initiative, designed to equip beauty professionals with in-depth knowledge of skincare science, product claims, and efficacy. This program aims to build trust with dermatologists, aestheticians, skincare experts, hairstylists, and their clients, raising the bar for skincare expertise within the professional beauty community.
Pushing Boundaries and Fostering Innovation
CosmoProf, traditionally focused on haircare, is now expanding its offerings with MATTER OF FACT’s clinically proven skincare line—a move that is expected to reshape the professional beauty channel. By incorporating MATTER OF FACT’s advanced products, salon professionals can integrate sophisticated skincare into their services, creating new revenue opportunities through in-service treatments and complementary at-home routines.
Empowering Professionals and Enhancing Beauty Routines
The exclusive launch of MATTER OF FACT at CosmoProf highlights the brand’s commitment to advancing the professional beauty industry by bridging the gap between haircare and skincare as essential elements of self-care. With science-backed, intuitive routines and proven results, the partnership offers professionals the tools to elevate their clients’ skincare experiences.
MATTER OF FACT will provide CosmoProf professionals with specialized training and certification programs, empowering them to confidently educate clients on the benefits of clinically proven skincare and offer tailored advice on specific skincare needs. This initiative strengthens the professional’s role as a trusted beauty expert while enriching the overall client experience.
MATTER OF FACT, founded by Paul Baek, is a forward-thinking skincare brand committed to delivering high-performance, clinically proven products with cutting-edge, patented technologies. The brand is known for its transparency, efficacy, and innovation, earning its place as a trusted leader in the skincare industry.
Next8 Investments is a beauty incubator co-founded by beauty industry innovators Edward Connaghan and Denise Russell, the minds behind Olaplex and K18 Hair. Recognized for their strategic partnerships and innovative solutions, Connaghan and Russell continue to push the boundaries of beauty and biotechnology. Through Next8, they support emerging founders in the beauty and biotech sectors, driving breakthroughs in skin and hair care, as well as in artificial intelligence (AI) and genetics.
CosmoProf is a top distributor of professional beauty products and education, serving licensed professionals in hair, nails, and skincare. With a mission to empower beauty experts with cutting-edge products and training, CosmoProf is a trusted partner for professionals across the United States.
