Photos – courtesy of Polyphenol Factory ©
The global haircare industry is buzzing with excitement as Grabity, the revolutionary brand from South Korea’s KAIST startup Polyphenol Factory, makes its debut at CES 2025 in Las Vegas. Spearheaded by visionary scientist Dr. Hae-Shin Lee, Grabity combines cutting-edge KAIST technology with proven results to deliver game-changing solutions for hair loss and thinning hair. Already a phenomenon in South Korea, Grabity is set to redefine haircare on a global scale.
At CES 2025, Grabity unveils its complete product lineup, which includes: Hair Lifting Shampoos, A Conditioner, and A Styling Mist. Each product is meticulously formulated to tackle hair loss, thinning, and weak hair, delivering visible volume and strength like never before. At the heart of Grabity’s success is its patented LiftMax 308 formula—a polyphenol-based complex that fortifies hair by forming a protective layer over damaged cuticles. This innovative ingredient offers an immediate 140% boost in hair volume, with effects lasting up to 48 hours.
Grabity is not just hype—it’s backed by science. The brand has earned the prestigious ‘Excellent’ grade from Dermatest in Germany and recognition from Intertek, a leading global clinical organization.
Eco-Friendly Beauty with a Purpose
Aligned with its sustainability mission, Grabity uses eco-friendly packaging made from coconut shells, drastically reducing plastic usage. This approach reflects the brand’s commitment to environmental responsibility without compromising on luxury.
A Sensation in South Korea
Since its April 2024 launch, Grabity has become a cultural phenomenon in South Korea, consistently selling out across major retailers. Here are the staggering numbers – on secondary markets, bottles of Grabity™ are reselling for over $190 USD each—6–7 times their original retail price.
From Kickstarter to Global Stardom
Grabity’s global journey began with a wildly successful Kickstarter campaign in early 2024, exceeding its funding goal by 1,122%. From there, the brand expanded into Japan, where its products are now staples in premium beauty salons, earning glowing reviews from professional stylists and consumers alike.
Live Demos at CES 2025
During CES 2025, Grabity is hosting live demonstrations of its LiftMax 308 technology, giving attendees the chance to see its transformative effects in action. With strong interest from international buyers, Grabity is poised to secure its position as a global leader in beauty-tech innovation.
Dr. Hae-Shin Lee’s Vision for Global Impact
“Our mission has always been to empower individuals with hair concerns,” says Dr. Hae-Shin Lee, the globally recognized scientist ranked in the top 1% worldwide.
“LiftMax 308™ delivers visible volume and professional-grade results that can be achieved from home. It’s particularly transformative for our North American customers, especially those with fine or blonde hair.”
What’s Next for Grabity?
Following CES 2025, Grabity will officially launch on Amazon US, marking the start of its expansion into the North American market. With its cutting-edge technology, eco-conscious approach, and proven results, Grabity is setting a new standard in haircare. Whether you’re battling hair loss or simply looking for salon-level volume at home, this is a brand you don’t want to miss.
