Introducing Minu – Minerals in the Nude – a dermatologist-designed mineral skincare line suitable for all skin types, featuring daily sun protection as its cornerstone. Today, Minu unveils its nationwide launch at Credo Beauty and on their website, debuting its premier skincare product, Brightening Sunscreen Minerals Broad Spectrum SPF 30 Gel-Cream.
Photo – courtesy of Minu ©
Utilizing its exclusive Mineral Superblend technology, Minu combines the finest minerals with plant extracts, vitamins, and peptides to craft a multifunctional essential: a daily facial mineral sunscreen, moisturizer, and primer, all without compromise.
This luxurious gel cream delivers top-tier broad-spectrum protection ratings across the U.S., Europe, and Asia, shielding against UVA, UVB, infrared, pollution, and blue light. The hypoallergenic formula adheres to the rigorous Credo Clean Standard, seamlessly blending light-reflecting pigments to instantly illuminate all skin tones.
Co-founded by Adam Guggenheim and Christine Koppinger, Minu boasts a team with decades of experience in revolutionizing skincare, including pioneering suncare technologies at Neutrogena.
“Minu was born from the desire to meet your skin’s needs with something truly indulgent. We recognize the importance of minerals in preserving and restoring the skin’s natural barrier, but not all minerals are equal,” explains Guggenheim. “Guided by expert dermatologists and collaborating with world-renowned formulators, we’ve achieved a groundbreaking advancement in daily sun protection. We’re elevating sunscreen to luxurious skincare that not only provides superior protection but also enhances the look and feel of your skin, regardless of age, gender, skin tone, or type.”
