Photos: moncler.com
It seems that recently many designers have been striving for taking fashion one step forward, in which style is not only about what you where but how it goes with different stage arts. During Moncler’s Autumn/Winter 2014-15 collection show in New York’s Hammerstein Ballroom Theatre, Remo Ruffini, Moncler Group’s chairman and creative director, proved that presenting with extraordinary fashion show and innovative approach to the synthesis of fashion and audio-visual experience.
The stage was transformed into a futuristic, mysterious and three-dimensional platform with a several-levels structure and a center-staged platform for male singers. Pendulum Choir members standing quietly in light boxes didn’t move or showed any emotions. Reminding Greek sculptures in motionless postures they almost sank into the chanting and groaning of singers, who performed ghostly melodies. The performance exceeded all possible expectations and demonstrated the highest level of artistic expression. This show wasn’t about promotion of clothing but rather it clearly declared that one should find his or her own way of dealing with fashion.
In matters of designs many critics mentioned that as it was impossible to see clothes closely it might be that this time Moncler simply played safe. On the other hand, looking at the pictures of models one couldn’t doubt that clothes have sporty edginess and look comfortable at the same time (Isn’t it all we want after all?). Dimmed colours have their own stories, twists and liveliness, so you are left with the sense of playful and trendy winter plans. For A/W Moncler created outfits for both women and men focusing on ski wear but also showcased some day-to-day outfits. Every model’s face was nearly all hidden under sunglasses and huge shapka-style hats.
