The renowned international sports and lifestyle brand has entered a multi-year collaboration with BMX professional Nigel Sylvester, appointing him as a brand ambassador and creative advisor. This partnership aims to infuse Sylvester’s unusual and genuine style into various upcoming projects.
Photo – courtesy of New Era Cap ©
Their inaugural collaboration unveils an artfully designed New York Mets cap, paying homage to Sylvester’s Queens, New York roots. Available in red and black, this cap will be exclusively distributed to select partners, friends, and influencers this month to mark the beginning of the partnership. Infused with Nigel’s message from his GO brand, the cap embodies his ethos.
Later this year, Sylvester will lend his energetic style to shape the creative vision of New Era’s seasonal NFL apparel collection photoshoot. This collaboration promises to inject Sylvester’s creativity into one of the brand’s most significant licensed product campaigns.
Recognized globally for his groundbreaking BMX style, immersive storytelling, adventurous spirit, and cultural influence, Sylvester and New Era will join the Nigel Sylvester Foundation to commemorate National Bicycle Month in May. The foundation, dedicated to enriching youth lives through bicycling, promoting financial literacy, and supporting community initiatives, aligns seamlessly with Sylvester’s values.
Reflecting on the collaboration, Sylvester expressed his excitement, highlighting the opportunity to merge his creative perspective with an iconic brand like New Era. He emphasized the significance of not only creating unique products for fans but also giving back to the supportive community that has accompanied him on his journey.
Sylvester’s accolades include features in Forbes Magazine’s “30 Under 30” list and ESPN Magazine’s “The Body Issue.” This latest collaboration with New Era builds upon their previous work in 2017, marking an expanded and more ambitious partnership.
