Photos – Ludovica Mascheroni’s archives ©
Ludovica Mascheroni, the Italian company specializing in high-end furniture and clothing, will open its first boutique/showroom in September 2021, in Via Gesù 13, nearby Via Monte Napoleone, the fashion and luxury district of Milan.
The project is called “L’Appartamento | The Apartment” and definitively consecrates the double soul of the brand Ludovica Mascheroni: luxury home decor and couture, in a constant dialogue and in continuous contamination.
One concept in one address, where the beauty, the well-made, the excellence, the Italian craftsmanship and the great attention to details find their maximum expression.
Not just a shop, but a real home, an apartment where you can find unique garments and pieces made by the skilled hands of the company’s artisans. Everything can be tailor-made, from clothes to furnishings, in order to offer the maximum of customization. An experience to be lived slowly, with no rush and 360 degrees, surrounded by a welcoming atmosphere, capable of pampering and satisfying even the most demanding customer.
“Offering our idea of home and our idea of clothing is the goal we set ourselves with the opening of the boutique in Via Gesù. We wanted to call this project “The Apartment” because, just like at home, it is possible to find both clothes and furnishing elements and because here we want to convey the feeling of entering not simply in a shop but in a real home”, underlines Fabio Mascheroni, owner and founder of the brand together with his wife Roberta Caglio.
The boutique of Ludovica Mascheroni is developed on three floors, for a total of 250 square meters and has been conceived and designed as an apartment. Each floor is characterized by a different wood essence: oak, maple and cedar. On the ground floor, where oak is the protagonist, menswear and womenswear, as well as the brand most iconic furnishings. On the first floor, where the maple stands out, space exclusively dedicated to womenswear with the suite that, if necessary, becomes a fitting room, the dining space with a retractable kitchen and the living space with sofas, armchairs and a new model of a home automation library, as well as an artistic boiserie. Then, in the basement, where the cedar will characterize the location, a space dedicated to menswear, with wardrobes and walk-in closets and a lounge area with a bar cabinet and tearoom.
Everything, from furniture to clothes, is handmade and signed by Ludovica Mascheroni.
“We have worked for a long time on this project – declare Fabio Mascheroni and Roberta Caglio – and finally we will open in September. It is an important date for us. Not only because we are going to consolidate a company path, but also because September will be a month of rebirth, a new era in which we hope to live as protagonists with our idea of manufacturing and craftsmanship, with our own philosophy that is based on elements of great value and very high quality. Milan and its allure will allow us to open up even more to an Italian and international market made of Made in Italy and sophisticated elegance lovers”.
The new boutique will be also the occasion to present the brand new logo and a collection dedicated to the ritual of preservation, in which stand out the sewing kit, the sanitizing trunk for sweaters and the caskets in different essences to preserve knitwear. “For us, the world of design and couture is in continuous dialogue, a contamination between two dimensions based on well-made in Italy, attention to the smallest details, the creation of projects that not only create high-quality garments but also elements intended for their preservation to make them last over time, becoming elegant pieces of furniture”.
