The people around you should be inspirational if you want fully enjoy your life. It is really important for everyone to be surrounded by creative people but sometimes it’s not enough. Sometimes you have to find your own inspiration. Icelandic photographer Börkur Sigthorsson is highly addicted and powerful in inspirational way. His pictures inspire such labels as Nikita, Nike, and Honda.
A selection of images from the Nikita SS12 collection, shot in May 2011 on the south coast of Iceland:
Börkur Sigthorsson started taking pictures in Iceland but now is based in London. He is not only photographer but and filmmaker with deep sense of nature. It looks like he can feel the earth, coalesce with fjords, crumble into sand and flower with the water. His hidden skills to feel the earth brings another connotations and contrasts to fashion photography.
A selection of images from the 2011 spring/summer collection for Nikita Selekzion, shot in Mexico last May:
Collaboration with designer Oden Wilson:
Project THE TANK:
Project THE BEACH: