Photos – courtesy of Polaroid ©
The Polaroid Now Generation 3 Instant Camera brings a refined take on the classic analogue experience, delivering sharper images in various lighting conditions. Enhanced with a repositioned light meter, an upgraded ranging sensor, and an improved two-lens autofocus system, this camera ensures every shot is crisp and well-exposed. Additional features such as a built-in tripod mount, filter compatibility, a self-timer, and double-exposure mode make it a versatile tool for casual users and creative photographers. Designed with sustainability in mind, the iconic Polaroid aesthetic now incorporates 40% recycled materials.
Available in six vibrant new colours, the Polaroid Now Gen 3 is USB-C rechargeable and compatible with Polaroid i-Type Film, capturing real moments in timeless, full-sized Polaroid prints.
Sharper Images in Any Light
The improved ranging sensor, flash, and autofocus system ensure that even in bright sunlight, images remain clear and well-balanced, providing an enhanced photographic experience.
Full-Size Polaroid Film for a Timeless Look
True to the brand’s heritage, the camera uses Polaroid’s original full-sized i-Type film, preserving every detail in an iconic format that generations have cherished.
Iconic Design, Reimagined for the Future
While maintaining its signature Polaroid look, the Now Generation 3 integrates eco-conscious materials, making it a future-friendly choice for instant photography enthusiasts.
Effortless Autofocus
With a two-lens autofocus system, the camera intelligently selects the optimal lens for each shot, ensuring consistently sharp images at the press of the red shutter button.
Polaroid Now+ Generation 3: Unlocking Creative Possibilities
For those seeking even greater creative control, the Polaroid Now+ Generation 3 Instant Camera pairs seamlessly with the Polaroid app, offering access to advanced features such as aperture priority, manual mode, remote shutter control, double-exposure, and a self-timer. This fusion of classic instant photography with modern technology allows users to explore endless artistic possibilities.
Available in four stylish new colours and crafted from 40% recycled materials, the Now+ Gen 3 remains true to the Polaroid legacy while embracing innovation.
App-Connected Creativity
By linking the camera to the Polaroid app, users can experiment with manual settings, adjust aperture priority, and utilize remote shooting capabilities, expanding their photographic horizons.
Optimized for Brighter, Sharper Images
Like the standard Now Gen 3, the Now+ Gen 3 benefits from upgraded sensors, flash, and autofocus, making it effortless to capture stunning images even in challenging lighting conditions.
The Polaroid Now+ Generation 3 Instant Camera will be available from March 4th on Polaroid and select global retailers.
