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Prima, the award-winning, purpose-driven clean wellness and beauty brand elevating hemp-based CBD proudly announced its B Corporation (B Corp) Certification today, furthering the brand’s commitment to mission-oriented operations.
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
“As one of the very first brands in the CBD industry to achieve this rigorous certification, we are setting a bold example of responsible business practices for this category in order to inspire a deeper and more meaningful approach to functional, preventative healthcare. Now, more than ever, it’s imperative that businesses are transparently accountable for the health of individuals, our environment and our collective wellbeing. As a socially and environmentally conscious Public Benefit Company, these are the essential principles that Prima was founded upon, and ones now validated by our B Corp Certification. We’re incredibly proud to be part of a global movement of businesses enacting the change they wish to make in the world — and using business as a tremendously important force for good,” said Christopher Gavigan, Founder and CEO of Prima.
B Corp is made up of over 3,000 businesses in over 70 countries, across 150 industries, inspiring others to balance purpose and profit. Certified B Corporations are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. Additional brands who are B Corp certified include Patagonia, Ben and Jerry’s, Danone and Allbirds.
Prima’s unwavering commitment to responsible business practices that further their mission to advance health and cultivate wellbeing is evidenced by the following:
BEYOND CLEAN: Prima is 100% Clean, 0% Questionable, as evidenced by their uncompromising ingredient standards and industry-leading list of 2800+ chemicals and materials they choose not to use, many of which have the potential for health, eco-toxicity and/or contamination concerns.
CLIMATE POSITIVE: Prima is 100% carbon neutral across the entire operations and supply chain, and is proud to be certified as such by Climate Neutral Certified. The certification validates that they measure, reduce and offset their entire carbon footprint (and then some) as a company. In the last year, Prima offset more carbon than they used by investing in verified reforestation projects with Carbonfund.org.
REDUCE WISELY: Prima is dedicated to continual innovation in sustainable packaging, with high use of glass and recyclable materials — 85% of packaging is recyclable, 75% of packaging is glass, and 14% of packaging is made from recycled materials — and no ABS or PVC.
SOURCE RESPONSIBLY: Prima maintains the highest standards of accountability and reporting for their supply chain partners, evaluating and auditing each for working conditions, environmental practices and labour policies — ensuring that they uphold a strong code of values towards quality, transparency, ethical sourcing and fair labour.
GIVE MORE: Prima donates 1% of annual revenue to nonprofit partners, including Sierra Club, Wholistic Research & Education Foundation, and Children & Nature Network in order to directly fund positive mission-aligned activities and research.
PEOPLE FIRST: Prima is steadfast in its commitment to take care of its team members and their families, providing comprehensive healthcare, equity ownership, heartfelt leadership and a flexible working environment.
