Today Prima, the award-winning, purpose-driven clean wellness and beauty brand elevating hemp-based CBD becomes the first hemp CBD brand with EWG VERIFIED products.
The Environmental Working Group (EWG) is widely recognized as the most trusted and rigorous evaluator of chemical safety in consumer products. Its prestigious mark is awarded only to products that meet the most stringent ingredient and transparency requirements.
Photo – Prima ©
“As active stewards and vocal champions of the highest quality standards in product safety, purity and sustainability throughout our careers, we are incredibly proud that Prima is the first brand in the hemp CBD industry to have products “EWG VERIFIED,” said Laurel Angelica Myers, Co-Founder and Chief Operating Officer of Prima.
Prima’s hemp CBD skincare products now officially EWG VERIFIED are The Afterglow, Enlightenment Serum, R&R Cream, Bath Gem and Night Magic.
Prima Co-Founders Christopher Gavigan, Laurel Angelica Myers and Jessica Assaf have a collective 30 years of working with EWG through their careers as health and clean product activists and mission-oriented operators.
“As the clean beauty and skincare market continues to grow, it is vital that we at EWG continue to grow with it. The five Prima CBD products mark a first for the EWG VERIFIED program, and an important milestone for EWG, Prima and the skincare industry as a whole,” said Ken Cook, President and Co-Founder of the Environmental Working Group.
The EWG VERIFIED mark ensures that the product avoids EWG’s chemicals of concern (ingredients with health, ecotoxicity and/or contamination concerns), provides full ingredient transparency and disclosure and is manufactured according to good manufacturing practices.
“The CBD industry needs regulations and standards to protect consumer health and safety, and EWG’s rigorous independent verification process sets the bar high for CBD brands and the industry at large to follow our lead. We’re proud to have EWG’s support as we deepen our industry-defining standards,” said Jessica Assaf, Co-Founder and Chief Education Officer of Prima.
Prima launched in June 2019 and now offers 11 products available on prima.co, Sephora.com, and other speciality retailers. Since the brand’s launch in 2019, Prima has been committed to creating hemp wellness products that contribute to overall betterment. Prima became a certified B Corporation in June 2020.
