Photo – courtesy of Rhyme & Reason ©
Every single day, eight million pieces of virgin plastic find their way into our oceans, and in the U.S. alone, a staggering 2.5 million plastic bottles are discarded every hour. In an industry traditionally reliant on plastic, haircare brand Rhyme & Reason is rewriting the rules—one bottle at a time. From the very beginning, sustainability has been at the core of their mission, making them the first haircare brand to use 100% recycled plastic for both their bottles and caps—a groundbreaking move in the beauty industry.
Now, they’re taking it a step further. Since December 2023, Rhyme & Reason has begun using ocean-bound recycled plastic in their packaging, giving new life to materials that might have otherwise polluted beaches and threatened marine ecosystems. This isn’t just about making products more sustainable—it’s about taking real action to reduce plastic waste at its source.
Beyond their packaging innovations, Rhyme & Reason is calling on consumers to be part of the change. They challenge individuals to rethink their choices, embrace planet-conscious living, and push against wasteful norms. From thrifting and upcycling to supporting brands that prioritize sustainability, every decision matters. By choosing Rhyme & Reason, consumers aren’t just investing in high-quality haircare; they’re actively supporting a movement with the brand’s #NONEWPLASTIC initiative.
Rhyme & Reason’s commitment to the planet doesn’t stop at packaging. As part of their broader mission, the brand donates 1% of global sales to the Galápagos Conservation Trust, aiding vital efforts to protect 13 endangered species. This initiative underscores their belief that sustainability isn’t just about reducing waste—it’s about creating a lasting impact on our world.
With every bottle sold, Rhyme & Reason proves that haircare and environmental responsibility can go hand in hand. The future of beauty is sustainable, and this is just the beginning.
