The organizers of RIGA FASHION WEEK (RFW) have revealed the new visual identity for the upcoming spring season, which will take place from April 7 to 10. This time, the spotlight is on the synergy between fashion and technology — a connection that is reshaping the creative landscape. The futuristic visual concept of RFW reflects contemporary trends while offering a glimpse into the future of fashion.
Photo – courtesy of Daria Presnova, RFW ©
The AI-generated model’s outfit, with its unique textures and unconventional recycled materials, embodies a vision of sustainable and innovative design. This is an open invitation for designers to explore new creative possibilities and integrate technological advancements into their collections.
The striking image was created by AI artist Daria Presnova, a finalist of AI Fashion Week II, whose work made it to the Top 20 and was showcased at the PhotoVogue Festival in Milan.
“AI-generated works often carry a futuristic aesthetic, featuring unusual textures and materials that ignite new creative ideas. In this project, I aimed to balance technological innovation with femininity. Thoughts about the future never go out of style—deep down, we are all dreamers, and AI allows us to visualize those dreams,” says Daria.
According to RFW organizer Elena Strahova, artificial intelligence is not just a tool but an integral part of the creative process:
“Today, fashion is being created not only by designers’ hands but also by algorithms. This is not a replacement for traditional creativity but rather a new chapter—a collaboration between human imagination and advanced technology. This season of RFW showcases how AI can serve as a powerful tool for fresh visual narratives.”
The core concept of this season’s aesthetic is the fusion of modern technology and timeless elegance. The high-neck top with structured details is crafted from unconventional materials, offering a futuristic yet wearable look. Soft pastel shades bring a sense of lightness and sophistication, while the model’s sleek blonde hair and natural makeup emphasize the architectural lines and textures of the outfit.
With this edition of RIGA FASHION WEEK, AI-generated fashion steps onto the runway, proving that technology and creativity can not only coexist but also push the industry toward a bold and innovative future.
