The new, cool way to experience a fragrance for the always-on digital native Gen-Z customer.
Sparti Scents and Scent Beauty, announce a partnership and licensing deal to expand Sparti Scents — a first-of-a-kind, proprietary fragrance innovation, developed by Scentinvent Technologies, LLC. This proprietary technology offers a beautiful, concentrated fragrance in a twist-up, glide-on form that is portable, clean, alcohol-free, skin-safe, bio-degradable, and accessibly priced.
Photo – courtesy of Scent Beauty ©
Together, Sparti Scents and Scent Beauty, are targeting the next generation of fragrance consumers looking for addictive, fun scents that reflect the cultural values of the Tik-Tok generation. Sparti Scents will launch a collection of glide-on fragrances with digital extensions such as gifs, themed Spotify playlists, and unique Gen-Z content to create an engaged community of fragrance advocates.
“We are excited to partner with Scent Beauty, Inc. to create and launch this breakthrough technology for new generations to experience the fragrance,” said Abby Wallach, and Caroline Fabrigas, co-founders of Sparti Scents. “We recognize the power of Sparti Scents to grow the penetration of fragrances all over the world with this incredible, portable technology that Gen Z loves,” says Scent Beauty CEO Steve Mormoris.
