Photos: hm.com
Did you see the latest H&M technical high-fashion sports collection? In this campaign you will see inspirational personalities who have all achieved their own victories, whether in sport or through life experiences.
‘The For Every Victory’ collection has a similar aesthetic to the Swedish Olympic team collection, with its own colour palette in black, grey, dusty pink and gold. It is centred on performance T-shirts, running shorts and leggings, as well as sports bras for women. The technical benefits include quick-drying, breathable materials that help to optimise performance, while recycled polyesters prove that high-function sportswear can also be conscious and more sustainable − all showing that there’s no compromise on either fashion or performance. The athletes advised on design, performance and wearability.
‘The For Every Victory’ campaign celebrates the power of sport and self-belief to transform people’s lives. Among many, the campaign features Caitlyn Jenner with her Olympic gold medal in the decathlon, who dared to stand up for her true identity; Chelsea Werner, a gymnast who has never let Down Syndrome halt her progress; surfer Mike Coots who still takes to his board even though he lost his leg in a shark attack and boxer Namibia Flores who has fought against prejudice to pursue her dreams.
The collection will launch together with the campaign in stores and online on 21st July 2016.
