The Body Shop proudly announces a groundbreaking achievement, making history as the world’s first global beauty brand to attain 100% vegan product formulations across all its ranges, spanning skincare, body care, haircare, makeup, and fragrance. This milestone, certified by the Vegan Society, reflects the brand’s commitment to cruelty-free beauty. In 2021, The Body Shop set an ambitious goal, with 60% of its products already bearing the Vegan Society trademark. Today, the entire product formulations portfolio meets the rigorous standards set by the Vegan Society.
Photo – courtesy of The Body Shop ©
Pioneering cruelty-free beauty since 1989, when it campaigned against animal testing in cosmetics, The Body Shop has consistently advocated for beauty without harm to animals. While the global fight against animal testing continues, achieving a fully vegan product range represents the brand’s next significant step.
The growing popularity of the vegan cosmetics industry predicted to experience a 6.31% compound annual growth rate between 2023-2028 and reach $24 billion by 2028, aligns with the changing preferences of consumers. Over one in ten young people consider ‘vegan’ an essential factor in their health and beauty purchase decisions, highlighting the responsiveness of The Body Shop to evolving customer demands.
Endorsed by the Vegan Society, a globally recognized standard in vegan certification, The Body Shop’s products undergo a meticulous assessment process. This involved validating over 4000 ingredients for more than 1000 products to carry the esteemed Vegan Society trademark.
Ian Bickley, Chief Executive Officer of The Body Shop, celebrates the achievement, emphasizing the brand’s legacy as a trailblazer in cruelty-free beauty. The journey began with the fight against animal testing, followed by becoming the first major global beauty brand to use cruelty-free musk in fragrances. Now, The Body Shop marks another global first with a fully vegan product range.
Chantelle Adkins, Director of Business Development at The Vegan Society, extends congratulations, acknowledging the brand’s dedication to vegan beauty. She hopes this significant step sets a global standard for other beauty brands, inspiring further change to reduce animal use and exploitation in the industry.
In a playful marketing campaign, The Body Shop embraces a common reaction associated with the mention of veganism: the eyeroll.
*As of December 2023, The Vegan Society has named The Body Shop as the first global beauty brand to achieve 100% vegan product formulations, certified by The Vegan Society.
**As of December 2023, all of The Body Shop’s current product formulas have been certified by The Vegan Society. It is possible that old, discontinued formulations which have not been certified by The Vegan Society are still present in the market, as they are being sold through.
1Research and Markets, Global Vegan Cosmetics Market Outlook, 2028, (May 2023).
2 UK nationally representative sample of 18–24-year-olds taken on the 12.11.2023 YouGov GB Profiles dataset.
