Photo – courtesy of Marriott International ©
The Luxury Group by Marriott International is taking its partnership with Sotheby’s to the next level with the launch of “Iconic Pieces. Extraordinary Experiences.” This new chapter builds on the success of their earlier collaborations and promises to redefine the intersection of luxury travel and collectible art. The partnership’s latest offerings debut at Sotheby’s Luxury Sales this December in New York, presenting bespoke experiences that blend world-class hospitality with Sotheby’s legendary curation of fine art, watches, and wine.
Rooted in a shared vision of innovation, this collaboration underscores the synergy between Marriott’s experiential approach to hospitality and Sotheby’s expertise in curating exceptional treasures. Together, they are reimagining how luxury travellers and collectors engage with their passions.
Exclusive Experiences at Sotheby’s Luxury Sales
This December, The Luxury Group and Sotheby’s will auction two meticulously crafted experiences that combine indulgent travel with unparalleled access to the worlds of horology and gastronomy. Here’s what’s on offer:
Geneva Grandmasters: A Watchmaking Odyssey Curated by The Ritz-Carlton
For watch aficionados, this one-of-a-kind experience offers an immersive journey into the world of Swiss horology. Hosted at The Ritz-Carlton Hotel de la Paix, Geneva, participants will enjoy:
– An exclusive workshop with legendary watchmakers from Girard-Perregaux.
– Access to limited-edition timepieces and an insider’s look at the artistry behind them.
– A private dining experience at Villa Girard-Perregaux, located in the heart of La Chaux-de-Fonds, the historic birthplace of the iconic brand.
This extraordinary package will be featured during Sotheby’s Important Watches Sale on Friday, December 6, marking Marriott International’s debut in live auction experiences.
A Taste of France: An Epicurean Voyage Curated by The Luxury Collection
Designed for culinary explorers, this experience begins with a luxurious stay at Prince de Galles, a Luxury Collection Hotel in Paris, followed by:
– A guided journey to Champagne Lallier’s Maison in Aÿ, where guests will sample the latest harvests.
– A private afternoon tea with renowned chef and artist Laila Gohar, whose food-inspired works have captivated audiences worldwide.
This gastronomic adventure is part of Sotheby’s Finest Wines Auction and is available for online bidding until Tuesday, December 10.
Blending Art and Travel
“Our partnership with Sotheby’s expands on the idea that true luxury is an art form, a blend of tangible and intangible elements,” said George Hammer, Global Head of Luxury Marketing at Marriott International. “These exclusive experiences not only celebrate our guests’ passions but also inspire a deeper connection to the craftsmanship behind them. As we continue to explore the intersection of art and travel, we aim to deliver moments that are as unforgettable as they are unique.”
The Experience Beyond the Auction
In addition to the bespoke packages, the partnership will come to life with curated events, editorial content, and an immersive showcase at Sotheby’s exhibitions, open to the public starting December 5th. Visitors will get a taste of Marriott’s unparalleled hospitality and Sotheby’s rich storytelling through their signature Luxury Sales displays.
Looking Ahead
Collectors and travellers can expect even more from this dynamic partnership in 2025 as the collaboration grows on a global scale. From innovative experiences to exclusive content, Marriott’s Luxury Group and Sotheby’s continue to redefine the luxury landscape.
For full details on these one-of-a-kind offerings and the Sotheby’s Luxury Sales. Experience the art of travel, elevated.
