Groundbreaking artist Marty Noble, whose compelling career has energized the art world for over three decades, is announcing the launch of “The Marty Noble Collection” – a collection of her work that will be complemented with augmented reality (AR) content developed in partnership with StraxAR, an application that allows users to unlock immersive, behind-the-scenes storytelling – all now accessible through a simple phone or device scan. Noble’s visual artistry and AR content can be found at: martynoblecollection.com with a stunning collection of limited edition prints and beautiful licensed products featuring her art, each of which is enabled with ever-changing augmented reality content from Marty.
Butterfly Maiden by Marty Noble. Photos – Marty Noble’s archive ©
Born into a family of artists – all four of her grandparents met at the Cleveland School of Art in the early 1900s – Noble evolved into a phenomenal number of dimensions as an artist. Earlier, she became fascinated with Batik and today, is recognized globally for her wide array of artistry including eye-catching illustrations, posters, book covers, children’s books, activity books, calendars, photographs, and, for the past 15 years, digital art. Thanks to StraxAR, fans visiting her site can quickly and easily unlock immersive content in which the artist shares insights, anecdotes and biographical information about each artistic endeavour.
The fusion of her visual art and her StraxAR content creates heightened engagement among the participants. Fans and students of her work can quickly and easily scan any designated image in her collection, whether it is a framed print or a throw pillow, and unlock immersive content in which the artist shares insights, anecdotes and biographical information about each artistic endeavour, then be automatically redirected to additional locations for even deeper immersion into that subject or work.
Diane Teitel Rubins, Editor at Dover Publications in New York, said, “Dover Publications has had the pleasure of working with the incredibly talented Marty Noble for over 25 years! We’re proud to feature her stunning illustrations in over a hundred of our titles that include everything from our sophisticated adult colouring and how-to-draw books to our beautiful collections of sticker art and temporary tattoos. Marty’s love of nature and interest in exploring other cultures, combined with her sheer creativity and enormous attention to detail, make her original art a joy to behold.”
“Working with Marty and her team on this project has been a wonderful experience,” said Annie Trimboli, Digital Media Coordinator for Strax Networks. “We are delighted to make Marty’s art available to her fans in so many new ways, her creativity is truly unlimited.”
Established in late 2019, StraxAR brings the digital world together with the physical world of education, art, entertainment, and retail (to name a few) by augmenting digital content onto a physical object or image in any category. For an educator, an artist, a brand, or any marketer, the engagement, retention, and promotional opportunities via “straxing” offer a direct, immediate and meaningful connection with students, consumers, and fans worldwide. As students and consumers tap into a more connected, immersive and engaging learning experience, the powerful combination of mobile technology and AR creates truly unlimited potential for improving engagement outcomes and understanding.”
Butterfly and Irises by Marty Noble ©
Eric Singleton, Strax Networks CEO and co-founder added, “Marty’s incredible gift for visual storytelling can only be enhanced by bringing art lovers even closer to learning – from Marty herself – how she approached and was inspired by each of her subjects. Visual artistry is one of the many disciplines that can heighten engagement of fans with a simple scan of the StraxAR app and we are honoured to partner with an icon of the art world to bring art aficionados even closer to their favourite Noble prints, watercolours, illustrations or any of her celebrated works.”
