Photos – courtesy of the Leica Camera USA ©
Since its inception in 1954, the Leica M has remained dedicated to the essence of artistry, capturing moments without distraction, and staying true to the photographer’s perspective. Revered by photojournalists documenting our world’s stories, the Leica M transcends traditional photography, offering an authentic and unobtrusive experience in the art of freezing time.
In the contemporary digital era, where content sparks ideas and shapes decisions, transparency in the integrity of an image becomes pivotal for informed perspectives. Leica Camera, driven by an unwavering pioneering spirit and a commitment to authenticity in the art of photography, introduces the Leica M11-P. This groundbreaking camera is the world’s first commercially available device to embody Content Credentials, showcasing Leica’s dedication to content transparency and emphasizing essentials for photographers who seek to capture moments authentically.
The Leica M11-P pioneers the use of secure metadata in compliance with the Content Authenticity Initiative (CAI) open-source standard. This unique feature provides an additional layer of transparency, allowing information such as names, dates, modifications, and tools used to be securely attached, creating awareness of the file’s origin. Each image captured by the M11-P receives a digital signature backed by a CAI-compliant certificate, ensuring easy verification of authenticity using freely available, open-source CAI tools or by visiting contentcredentials.org/verify.
Leica’s Content Credentials technology ensures the authenticity of images through special hardware in the camera, including a chipset for storing digital certificates from the German Federal Printing Office. This state-of-the-art integration guarantees complete verifiability of a picture’s origin. In collaboration with Adobe and a global community of nearly 2,000 members, including media and tech companies, NGOs, academics, and more, Leica is setting a new standard for the protection of digital content.
Dr. Andreas Kaufmann, Chairman of the Supervisory Board of Leica Camera AG, emphasizes the importance of establishing trust in digital content and reaffirming Leica cameras as authoritative tools in documenting world events. Santiago Lyon, Head of Advocacy & Education at the Content Authenticity Initiative, applauds Leica’s pioneering integration of Content Credentials, foreseeing a powerful new way for creatives to assert their digital rights and bring authenticity to their work.
With the Leica Content Credentials function activated, the camera ensures a reliable signature on every image, providing unalterable and verifiable proof of the camera model, manufacturer, and image attributes. This proof can be verified at any time using free CAI open-source tools, demonstrating the authenticity of images from capture to publication.
Additionally, the Leica M11-P boasts traditional M understatement, with the deliberate omission of the red Leica dot on the camera front for more discreet photography. The camera’s construction, including a matte black version milled from aluminium and a silver chrome version milled from brass blocks, ensures durability and protection. The sapphire crystal glass LCD monitor facilitates optimal picture evaluation in all lighting conditions.
Equipped with a 60 MP BSI CMOS sensor, Triple Resolution Technology, and a high-performance Maestro-III processor, the Leica M11-P combines cutting-edge camera technology with flexibility. The large internal memory of 256 GB solidifies its status as a reliable, precision tool “Made in Germany.” Two new black leather accessories for the M-System, the M-System case, and the carrying strap, complement the design of the Leica M11-P.
The Leica M11-P, available in black and silver versions, can be purchased globally at all Leica Stores, the Leica Online Store, and authorized dealers. The US retail price is set at $9,195.
About Content Credentials & Content Authenticity Initiative Adobe co-founded the Content Authenticity Initiative (CAI) in 2019 to combat misinformation and ensure proper attribution for creators. The CAI, now a coalition of nearly 2,000 members, including major media outlets and technology companies, works together to add a verifiable layer of transparency and trust to content online through secure metadata called Content Credentials. Leica’s integration of Content Credentials into the M11-P represents a significant milestone for the CAI and the future of photojournalism.
Leica Camera – A Partner for Photography Leica Camera AG, an international premium camera and sports optics manufacturer, boasts a legendary reputation rooted in excellent quality, German craftsmanship, and innovative technologies. Beyond producing world-class cameras, Leica actively supports the advancement of photography through its global network of galleries, academies, and prestigious awards. With headquarters in Wetzlar, Hesse, and a production site in Vila Nova de Famalicão, Portugal, Leica Camera AG stands as a symbol of German industrial design and innovation in photography.
