Photo – courtesy of Acure ©
Acure, a pioneer in science-backed skincare, is introducing a brand refresh that reaffirms its commitment to high-performance formulas, premium ingredients, and accessibility. This transformation is designed to empower consumers with clearer, results-driven choices for their skin, hair, and overall well-being. To intensify his experience, Acure has launched new packaging featuring concern-first icons and straightforward product names, simplifying the selection process.
“Our brand refresh is a renewed commitment to helping consumers easily navigate our range and find the products that best suit their skincare needs,” said Andrea Kundar, Chief Marketing Officer at Acure. “The updated packaging includes intuitive iconography that highlights each product’s benefits at a glance, making skincare selection effortless.”
Innovative Skincare Targeting “Zombie Cells”
As part of this evolution, Acure is unveiling two products aimed at addressing the effects of senescent, or “zombie,” cells—damaged skin cells that accelerate premature aging. The new Zombie Cell Clarifying Mask and Zombie Cell Clarifying Serum are formulated with cutting-edge ingredients to rejuvenate and restore skin vitality.
The Zombie Cell Clarifying Mask is a weekly treatment infused with milk thistle extract and willow bark. This gel-based formula works to clear away zombie cells, revealing brighter, healthier-looking skin while strengthening the skin’s moisture barrier. Clinical studies report that 93% of users experienced a smoother texture, while 90% noticed a visible boost in radiance with regular use.
Complementing the mask, the Zombie Cell Clarifying Serum is a daily powerhouse against premature aging. Featuring a potent blend of milk thistle and niacinamide at performance-driven levels, this lightweight serum reduces inflammation and redness while enhancing hydration and skin texture. Users have reported a noticeable improvement in brightness and overall skin health.
Acure remains dedicated to delivering high-quality, results-oriented skincare at an accessible price point. Grounded in sustainability, transparency, and innovation, the brand continues to expand its diverse range of products tailored to different skin and hair needs. Staying true to its values, Acure’s entire line remains 100% vegan, cruelty-free, and free from parabens, sulfates, mineral oil, petrolatum, and formaldehyde.
